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Former college athlete Santia Deck has created a platform she wishes were available while in high school. Deck has launched an all-in-one recruiting and NIL application for overlooked high school athletes , according to Winning Her Way, the sports-focused media company she founded. Recalling her high school days, it was difficult to connect with track college coaches in Texas, she mentioned on the platform. Without a clear blueprint, countless hours were spent sending highlight reels to coaches, just hoping for a response. “When I was a high school athlete, I wanted it so badly. To run track at a college in Texas. To get seen. To get a shot,” she said. Now, Deck has launched Winning Your Way Recruiter. The app will make it easier for college athletes to not only connect with college coaches, but also capitalize on their names, images or likeness (NIL), something that was non-existent during her time playing college sports. The app is available for $15 per month, and high school...
As college athletes begin profiting earlier in their careers, they’re also making smarter decisions sooner. Many college athletes have been able to directly profit from their name, image, and likeness (NIL) after NCAA members approved an interim policy in 2021. All three NCAA divisions suspended NIL restrictions for incoming and current student-athletes, AFROTECH™ reported; this includes VJ Edgecombe, a 2025 NBA first-round draft pick, who earned $1.4 million in NIL deals thanks to partnerships with Panini America and PSD Underwear. The top college basketball earner is AJ Dybantsa, who has a $4.1 million NIL valuation while representing the Brigham Young University (BYU) Cougars, AFROTECH™ previously reported. College athletes aren’t just pocketing earnings for short-term gain; they’re thinking long-term and making strategic financial moves well before going pro. Quarterbacks LaNorris Sellers (University of South Carolina) and Kevin Jennings (Southern Methodist University) recently...
VJ Edgecombe, a 2025 NBA draft pick, isn’t taking his positioning for granted. Edgecombe was drafted on Wednesday to the Philadelphia 76ers during the first round as a third overall pick, according to CBS Sports. The moment was emotional for Edgecombe as he reflected on his upbringing. He was born and raised in Bimini, a small island in the Bahamas, according to WHYY. He told NBA reporter Taylor Rooks that his family struggled, lived without electricity for seven years, and had to rely on a generator. “See what she had to go through to feed us? It’s crazy… My mind [is] everywhere right now,” he told Rooks. Basketball is now his saving grace. Edgecombe moved to the U.S. in the ninth grade and completed his senior year of high school at Long Island Lutheran in Brookville, NY, per USA Today. In college, he played basketball at Baylor University and made a name for himself, averaging 15.0 points, 5.6 rebounds, 3.2 assists, and 2.1 steals per game, Sports Spectrum reported. His talents...
Even with being selective, AJ Dybantsa is winning big in the name, image, and likeness (NIL) arena. The Brigham Young University (BYU) Cougars basketball player is not only the highest-ranking high school player on the court, he is also the top earner in college basketball — and he hasn’t even officially jumpstarted his college freshman year, notes Athlon Sports. A new graduate of Utah Prep Academy, he will begin representing BYU officially for the 2025-26 college basketball season. Dybantsa has deals that include Red Bull, which is historic. According to Out2Win, it is the first time Red Bull has signed a male basketball athlete to an NIL deal. View this post on Instagram A post shared by AJ Dybantsa (@aj.dybantsa) “I think it was a great partnership because it’ll be beneficial for the both of us with the platform that they have,” Dybantsa said on “The Youngins Sports Podcast.” “I think we fit right in with each other, so it’s going to be good. It’s going to be special.” He later...
Flau’jae Johnson is more than a standout guard for the LSU Tigers women’s basketball team — she’s a rapper and a rising icon, blending her passions into a force to reckon with on and off the court. In an interview with AFROTECH™, Johnson, 21, opened up about her evolution as a brand, sharing what it means to have a strong presence in the name, image, and likeness (NIL) space and her pursuit of generational wealth . Johnson has partnered with Samsung as the newest face of #TeamGalaxy. She joins a movement that’s all about pushing boundaries amid a surge in popularity in women’s sports — leveraging cutting-edge tech to elevate her game and connect with fans on a deeper level. “I feel like the way that the partnership happened was like very organic,” Johnson told AFROTECH™. “And me telling my story about not letting boundaries hold me back. And I feel like Samsung is like embracing excellence and inspiring creativity, which is all I’m about.” Johnson’s partnership with Samsung is a...
Anthony Davis has mixed feelings about NIL deals. What Is NIL? In June 2021, NCAA college athletes were given the opportunity to benefit financially from their name, image, and likeness (NIL) for the first time. This change came after governance bodies across all three NCAA divisions suspended NIL restrictions for current and incoming student-athletes in all sports, according to the NCAA. However, it was clarified that despite the changes to the NIL landscape, “pay-for-play” arrangements and improper inducements would still not be permitted. “This is an important day for college athletes since they all are now able to take advantage of name, image and likeness opportunities,” NCAA President Mark Emmert said at the time, per the NCAA. “With the variety of state laws adopted across the country, we will continue to work with Congress to develop a solution that will provide clarity on a national level. The current environment — both legal and legislative — prevents us from providing a...
Flau’jae Johnson is making a difference off the court by helping wipe out $5 million of debt for 5,000 Louisiana families. On March 14, 2025, global data and technology company Experian announced that the Louisiana State University women’s basketball guard would serve as spokesperson for its initiative to help relieve impoverished families following reports of record-high consumer debt. According to the U.S. Census Bureau, Louisiana has one of the highest poverty percentages in the country. Johnson will promote financial literacy and share her experiences managing finances as one of the leading college athletes with a name, image, and likeness (NIL) deal , per a news release. “You know what’s bigger than basketball? Financial empowerment,” Johnson said in an Experian commercial. “Finances are tough, and Experian is helping the next generation pursue their dreams. … Money isn’t everything, but you need it to live a good life. The Experian app can help you save time and money, build...
JuJu Watkins has secured a groundbreaking NIL deal. The USC Trojans basketball athlete currently boasts a $739,000 name, image, and likeness (NIL) valuation , thanks to deals with Ritz Crackers, Degree, United Airlines, and NYX Cosmetics. “We are beyond excited to welcome JuJu to the NYX Professional Makeup family,” said Yasmin Dastmalchi, general manager of NYX Professional Makeup, in a news release. “JuJu’s spirit, talent, and commitment to excellence make her a perfect pick for our brand. We can’t wait to support her as she uses her voice to further inspire our community and share our core values.” View this post on Instagram A post shared by Juju Watkins (@jujubballin) Watkins is already making groundbreaking moves as a collegiate athlete. As AFROTECH ™ previously told you, she extended a multi-year contract with Nike, becoming “one of the richest shoe endorsement deals in women’s basketball.” More recently, she expanded her portfolio by adding Fanatics and Fanatics...
Kiyan Anthony does not see more than half of his NIL earnings for good reason. According to Sports Illustrated, the basketball player, son of former NBA star Carmelo Anthony , is ranked among the top prospects in the 2025 class. He is currently a four-star recruit and the highest-ranked high school player in New York, playing for Long Island Lutheran High School in Glen Head, NY. As he prepared for the collegiate level, he gained interest from the University of Southern California, Auburn University, and Florida State University. Ultimately, he committed to Syracuse University in New York. “Just looking at Syracuse and seeing, like, what could be done over there if I was to go over there,” Kiyan shared in a statement on the school’s website. “They already have top people coming in, who I’m close with. Young coaching staff that I can connect to. Close to home, 45-minute flight. They would have me catching 6-hour flights to California. Just all of that, and then the ACC (Atlantic...
HBCU graduates Terry Comer and Khalil Thompson have secured new funding for their work in the NIL space. In 2021, the pair, who had an interest in college sports, united to launch NIL FanBox, marketed as the only “university-approved, player-endorsed recurring collectibles platform.” It works by sending sports fans 100% authenticated collectibles from their favorite college athletes. Its website mentions that the curated box includes three to five signed collectibles, a “Golden Ticket,” exclusive player merchandise, and digital authentication. One of its partnerships, with The University of Texas at Austin, resulted in the Longhorn FanBox, which is valued at $199 each football season and energizes fans by including “ultra-rare” collectibles and “behind the moment” interviews. Photo Credit: NIL FanBox While NIL FanBox certainly benefits fans, it also supports athletes by allocating a portion of its revenue back to them. NIL FanBox returns more than 30% of its revenue to participating...
College basketball coach Leonard Hamilton is being sued for allegedly defrauding several players. According to Yahoo! Sports, former Florida State University (FSU) basketball players Darin Green Jr., Josh Nickelberry, Primo Spears, Cam’Ron Fletcher, De’Ante Green, and Jalen Warley have filed a lawsuit against their former coach. The players claim Hamilton owed them $1.5 million in total through name, image, and likeness (NIL) payments. They say he made promises of payments starting in April 2023, when he held a meeting and allegedly told the players they would receive compensation of $250,000 each. The money was expected to be disbursed by March 2024, but the players claim those funds never materialized even though he continued to assure them that they would be paid. “Every player on the 2023-24 FSU men’s basketball team roster relied on the promises that Hamilton made when they either decided to transfer to FSU or remain enrolled at FSU and play out the season,” the suit said, per...
Travis Hunter has a string of victories to celebrate. In December 2024, Hunter was awarded the 2024 Heisman Trophy and became only the second two-way player to receive the honor, following Charles Woodson in 1997, according to the NFL. The award is given to an athlete who is considered the most outstanding player in college football. “First, I want to say I thank God, man I never thought I woulda been in this position,” Hunter said during his acceptance speech. Lil Wayne was also present to celebrate Hunter’s achievement. Hunter revealed he would often play the rapper’s music during pregames and expressed his gratitude. “I’m really appreciative of it, Wayne. You don’t know how you came in, came into our life, man. My fiance loves you. I didn’t know none of your songs until she let me know ’cause I don’t listen to music,” Hunter explained. “She told me you got to listen to this. If you don’t listen to music listen to Wayne, and from that day on that’s all I listen to.” He also told...
The future is bright for top high school prospect Anicet “AJ” Dybantsa Jr. The No. 1 recruit in the class of 2025, AJ Dybantsa has already caught the attention of NBA great Kevin Durant , who is impressed by his skill set and has no doubt he will one day be drafted into the NBA. “I got to know him two summers ago between his sophomore and junior year in high school. He came to work out with us. I was impressed by his size and fluidity as a player, his ballhandling. He was shooting jump shots well. He’s got the body type to become a pro in this league for 20 years. It is good to be around him. He has a lot of energy, too,” Durant told Andscape. While there appears to be a foreseeable path towards the pros, Dybantsa will first be taking his talents to college. According to The Athletic, he has committed to Brigham Young University (BYU) located in Provo, UT. He also is the school’s first 5-star recruit, notes KUTV 2 News in Salt Lake City. View this post on Instagram A post shared by...
Travis Hunter has been quietly paying it forward to his University of Colorado Boulder teammates. The 2024 Heisman Trophy Award recipient and Colorado Buffaloes football star has been raking in various name, image, and likeness (NIL) deals, most recently signing a multi-year deal with adidas, as AFROTECH™ previously reported. View this post on Instagram A post shared by adidas Football (@adidasfballus) “Working with adidas is a special opportunity for me and something that I’m really excited about as I look ahead to what’s next,” Hunter said, according to Sports Illustrated. “The partners they currently have are top tier with some of the best young guys like me. I’m pumped to join the three stripes as we continue pushing the boundaries of the sport we all love.” Aaron Seabron, general manager, U.S. Sports & Creation Center Portland (Oregon) at adidas, commented: “…We’re proud to partner with someone whose passion for sport and drive to create impact on and off the field mirrors our...
It’s Travis Hunter’s winning season. The University of Colorado Boulder football player took home the 2024 Defensive Player of the Year award for the Buffaloes on Dec. 5, 2024. What’s more, he is rumored to be the top choice for the Heisman Trophy and is expected to be among the top prospects for the 2025 NFL Draft, Sports Illustrated reports. Multi-Year Deal Adidas Deal Hunter’s latest win includes signing a multi-year NIL deal with adidas, which will extend into his NFL career, notes Boardroom. The athlete has been seen sporting the apparel line on his podcast, Twitch channel, and during pregame warm-ups. View this post on Instagram A post shared by adidas Football (@adidasfballus) “Working with adidas is a special opportunity for me and something that I’m really excited about as I look ahead to what’s next,” Hunter expressed, per another Sports Illustrated report. “The partners they currently have are top tier with some of the best young guys like me. I’m pumped to join the three...